Marketing the Market

Imagine walking through a market in another country. As a tourist, we tend to just browse through the selection and ignore the people trying to sell to us, afraid that if we talk to them we'll have to buy something. Usually the most important task will be trying to get a product for the cheapest price.

Reviewing ideas for merchandising

This last month I, along with Sabrina, were blessed to work in TaPhinwith the Red Dao women. This formalized market was recently completed and we were given the opportunity to discover new ways to bring the market alive to attract more tourists. Our work began before we arrived as we took photos of local Vancouver markets to illustrate various ways of merchandising and cooperating.  We had so many ideas running through our heads and wanted to be sure that tourists could feel comfortable in browsing the market AND talking with the locals.

We spent six days meeting and working with the market sellers in both group and one-on-one sessions. I felt that we only scratched the surface of the Red Dao culture and development of a successful market.

Sabrina dressed in traditional Red Dao garments

During our discussion of culture, we generated ideas for improved tourist experiences. We helped the women display their booths in appealing ways, such as creating bamboo hangers in order to display the handicrafts and clothing. For product diversification, we helped each woman see the benefits of placing their differentiating products at the front of their booth, instead of featuring the same products as their neighbour. We expect to see in the near future, as high season approaches, booths filled with teas, fruit and vegetables, and herbal bath products. 

Discussing ideas

Through our discussions, the women began to think of new ways to manage street selling and the hassling of tourists. The most difficult task moving forward is keeping the market full. Many of the women cannot come to sell every day due to other responsibilities in the fields. Also, there are many women who prefer to sell on the streets because this is the way it has always been done. We hope that our efforts and cooperation with the Red Dao women and local government will create a more sustainable and beneficial tourism product for the people of TaPhin. 

The relationships we developed, in such a short time, have impacted our lives in numerous ways. I have already made a promise to myself that I will come back someday. The women have told us that the time we spend to get to know them is very special, as many of the tourists treat them as if they do not exist. 

With Ta May

One of the relationships I created on this trip was with Ta May. I will be working closely with her over the next month because she has taken on a huge responsibility. Ta May told us as we were leaving that she wants to be in charge of the market. She will work each day with the Red Dao women to keep the ideas flowing, in hopes that one day they will be able to stop street selling and have a thriving market. 

The development of a relationship is a two way street. If these women are taking the time to learn how to interact with tourists in a polite and enjoyable way, it is important for tourists to take the time to sit down and talk. If tourists take the time to get to know locals during their travels, they will have a more memorable experience.

I thank Capilano University, the PATA Foundation and our partner in Vietnam Hanoi Open University for the most amazing experience and opportunities.

Letters en route to Lao Chai!

I am honoured to announce that I am currently the mail carrier of 26 amazing letters written by a grade 4 class at Nelson Elementary School!

A couple weeks ago, the CBT Vietnam team came up with the idea to develop a pen pal relationship between an elementary school class in Vancouver and Lao Chai Elementary School.

So I got in contact with one of my elementary school teachers, Mrs. Chan, and pitched the idea to her. She loved it!

On Friday, I went into her class to visit and talk about the Vietnam trip. When I entered all the students knew me by name and eager to get started. For the letters, we asked them to introduce themselves and draw a picture of their favourite activity to do outside. All the students were so nervous about writing their letters. I kept getting questions like “How does this look?” or “Do they know this sport?” Many of them even did the letters twice just to make sure it was perfect!

Check out some of their letters! It seems like soccer is the class favourite.

First Days in Hanoi

Talk about a whirlwind first few days! 

From our smiling faces, you would think that we are having the time of life, taking in the sights, sounds and experiences of life in Hanoi…. and you would be right! 

Everyone is adjusting well and we've been maximizing our time in the city with numerous activities, meetings, and meals. Our first day was filled with sightseeing, as we cruised around Hoan Kiem lake and enjoyed a delicious meal of bun bo (noodles with beef, herbs and salad). With many photo opportunities along the way, we made sure to make our mark on this chaotic and energetic city. 

At the end of the first night, the team met up with our HOU counterparts, Ms. Que, Ms. Ly, and past student volunteer Trung, for an amazing meal at the Sen Tay Ho buffet. We were also fortunate to have a member of Vietnam's Ministry of Tourism join us for a toast. As some of the newer team members realized, Capilano University's Cross Cultural Tourism class definitely is important to our understanding of these meetings!

Tomorrow we're off to Sapa and we're spending the day gathering supplies, wrapping up some prep work and getting ready for the night train. We'll be checking in regularly over the next few weeks so please make sure to follow us along on this blog and our various social media channels.

We now have Instagram, the highly addictive photo sharing site! 

As you can see from our feed, we LOVE sharing almost every moment of our adventure :)

Follow us at http://instagram.com/cbtvietnam!